Last updated:  
November 2, 2025

Brooke Day: Storytelling, Trust, and Brand DNA

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In this episode, we sit down with Brooke, Head of Brand and Communications at PensionBee, to talk about what it really takes to build a trusted fintech brand in a regulated space.

Brooke shares her career journey from luxury and eCommerce into fintech, what drew her to purpose-led financial services, and how she's helping close the gender pension gap. We dive into the realities of marketing in a fast-moving, compliance-heavy environment, how to balance creativity with regulation, and the brand strategies that have driven real impact—from ATL campaigns to meaningful partnerships.

Whether you're a marketer, founder, or fintech fan, this episode is packed with insight on resilience, brand storytelling, and building a business that truly helps people live better financial lives.

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