Adclear, the AI platform for financial promotions compliance, has closed the biggest quarter in its history. Annual recurring revenue has more than doubled since January and is roughly six times what it was a year ago, less than two years after the company was founded in September 2024.
June accounted for the quarter's strongest run of signings. A London-listed lender joined on a three-year agreement, alongside an SME challenger bank, a global crypto platform, and a fourth new client in the same month.
"Nobody at a bank buys software like ours because they liked the demo," said Doni Hoti, Adclear's CEO and co-founder. "By the time a deal closes, their compliance, legal and security teams have pulled apart everything we do, and that process usually takes months. Three of them finishing in the same four weeks tells you something about how much pressure regulated marketing teams are under right now."
The problem Adclear sells against is a structural one. In regulated financial services, marketing teams produce campaigns faster than compliance teams can review them, and every promotion a firm wants to publish waits in the queue between the two. Adclear reviews promotions against the applicable rulebook before publication, monitors live ads continuously afterwards, and produces a regulator-ready record of every decision automatically.
Joe Jordan, the company's CCO and co-founder, said the June signings shared a common thread despite coming from different corners of the market. "A listed lender, an SME challenger bank and a crypto platform have different products and different regulators watching them, but the same bottleneck. Campaigns sit in a review queue for days while the market moves. What these firms bought is a workflow where the routine checks happen at machine speed and their senior reviewers only see what genuinely needs them."
The commercial results follow a first half in which the engineering team, led by CTO and co-founder Cameron Ward, shipped several of the capabilities that enterprise buyers examine hardest before signing: multi-level approval routing, an audit trail generated automatically at the point of each decision, and monitoring that now watches more than 100,000 live ads and compares what is running against what was approved. The platform's regulatory knowledge base is kept current within 24 hours of a change, across more than 40 jurisdictions and 100 regulatory bodies.
Headcount has grown alongside the revenue. Adclear made eight hires in the first half, split across the engineering team that builds the product and the growth team that brings it to market.
Adclear was founded in September 2024 and now works with banks, lenders, trading platforms, wealth managers and crypto firms across the UK and US, reviewing promotions against FCA, FINRA and SEC rules on a single platform. The company is a graduate of the FCA's AI & Innovation Programme and holds ISO 27001, SOC 2 Type II and Cyber Essentials Plus certifications.
The second half of the year is set up around deepening the company's expansion into the US, where enforcement activity around financial promotions has intensified across the SEC, FINRA and CFPB, and continuing the run of signings that made the first half a record.
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