If you're evaluating software to review and monitor financial promotions, Adclear and Sedric will both be on your shortlist, and both will do a version of the job. The honest answer to "which one?" depends on what your compliance problem actually is. This page sets out the differences as they stand in July 2026, with every product claim checked against both companies' live sites, so you can make the call without booking two demos first (though we'd recommend you do exactly that).
What Sedric is
Sedric is a New York-headquartered compliance platform with four products: marketing compliance, partner content monitoring, communications compliance, and a real-time agent assistant for contact centres. Its positioning is "policy intelligence, operationalized," and its customer base spans fintechs, banks, crypto, trading platforms and debt collection agencies. Named customers include eToro, Trading 212, Capital.com and WebBank, which selected Sedric to support compliance across its sponsor-bank partner programmes. The company raised an $18.5M Series A led by Foundation Capital.
Sedric is a credible platform run by a serious team, and if your firm's biggest compliance exposure is contact-centre conversations or a partner network that needs surveillance at portfolio scale, its breadth is a real advantage.
What Adclear is
Adclear is agentic compliance software built entirely for financial services, covering marketing, financial promotions and customer communications. The platform covers the full lifecycle in three products: pre-publication review and approval, post-publication monitoring of live channels, and ongoing governance through a regulatory Knowledge Hub your compliance team controls. Customers include NatWest, Monzo, Lloyds, Scottish Widows, IG, PensionBee, Plum, InvestEngine, Freetrade, Kraken and Coinbase. Adclear won RegTech of the Year and is a graduate of the FCA's AI and Innovation Programme.
The design principle is compliance-in-the-loop. Your compliance team sets the rules and signs off edge cases, marketing gets feedback in the tools they already work in (Slack, Figma, CMS integrations), and every decision lands in an audit trail built for the way the FCA actually asks questions.
Side by side
The short version: Adclear does financial promotions end to end, while marketing compliance is one of Sedric's four products, sitting alongside comms surveillance, partner monitoring and agent assist. Adclear is built for marketing, compliance and product teams together, where Sedric's framing starts with the compliance team. On home-regulator depth, Adclear is FCA-native with a UK HQ, an FCA AI Programme graduation and regulatory changes reflected within 24 hours; Sedric is US-based with a substantial FCA content hub and a named UK client in Chip, with New York as its only listed office. Both cover the US. Adclear maps the SEC, FINRA, CFTC and FTC, and PensionBee runs UK and US compliance on one platform; Sedric covers UDAAP, Reg Z, TILA, CFPB, SEC, FINRA and state regimes.
On proof, Adclear's results are named: Plum's 18x campaign growth, InvestEngine's 520+ hours saved weekly, Trade Nation's 103% output increase and PensionBee's one-day approvals, alongside 50,000+ promotions cleared and 100,000+ live ads monitored across 40+ jurisdictions. Sedric names Trading 212, Capital.com and Libertex, though two of its four flagship ROI case studies are anonymised, and it publishes no volume figures. Pricing is sales-led on both sides, ours by volume, theirs by module and volume.
Read the numbers carefully (ours included)
Every vendor in this category publishes efficiency claims, so the useful test is provenance. When you see a statistic on any comparison page, including this one, ask whether a named customer stands behind it.
Adclear's headline numbers are attached to named case studies you can read: InvestEngine's 520+ hours saved per week, Plum's 18x growth in campaign volume, Trade Nation's 103% increase in marketing output through self-approvals, and PensionBee cutting approval times to a day while unifying UK and US compliance. Our aggregate figures (first-time approval rates moving from around 35% to 90%+, review times down 88%) come from measured client data across those accounts.
Sedric publishes strong numbers too, and some carry names: Libertex's move from sample-based to full-coverage surveillance is a real, documented win. Its two biggest ROI stories, a North American sponsor bank and a debt-collection agency, are anonymised. That's common practice and it doesn't make the numbers wrong, but in a regulated procurement you should ask to speak to the customers behind them. Ask us the same.
Where each platform's gravity sits
Product navigation tells you where a company's engineering effort goes. Sedric's four-product line-up gives marketing compliance a quarter of the platform's surface area, sitting alongside contact-centre surveillance and debt-collection tooling, and its buyer framing starts with the compliance team. That breadth suits firms consolidating several surveillance workloads into one vendor.
Adclear's entire surface area is financial services content. That focus shows up in the details that matter mid-workflow: positional comments on the exact frame of a video that needs a risk warning, Figma review before a design ever exports, separate rule sets for affiliates and finfluencers, and a Knowledge Hub where your team maintains claims evidence for the day the regulator asks. Marketing teams get a product built for them, and compliance teams keep authority over every rule.
Choose Sedric if
Your priority is consolidating communications surveillance, contact-centre QA and partner monitoring under one vendor, you're a US sponsor bank overseeing partner programmes at portfolio scale, or debt-collection compliance is in scope. Those are real Sedric strengths and we'd be wasting your time claiming otherwise.
Choose Adclear if
Financial promotions are the bottleneck: marketing wants to ship more, compliance is drowning in review queues, and you answer to the FCA (or to the FCA and US regulators at once). If you want the marketing team using the tool willingly rather than under duress, and named, checkable customer results behind the efficiency claims, that's the job Adclear was built for.
See it on your own content
The fastest way to compare the two is to run both against a batch of your real promotions. Book a product tour and we'll review your content live, show you the audit trail, and build the ROI model on your volumes. Pilots go live in six weeks.
Once you're booked in, we'll send you a free playbook on Financial promotions compliance for FinTechs.
