Adclear, agentic compliance software for financial marketing, has been shortlisted three times at the Fin.Tech Marketing Global Awards 2026, announced today.
Lauren McLean, who leads marketing at Adclear, is one of four finalists for Financial Technology Leader of the Year, alongside Nadia Edwards-Dashti of Harrington Starr, Dr Fahimeh Jafari of the University of East London and Marie Weidlich of CTRLALTX. The category is decided by public vote, which closes on 21 August.
The company has also been shortlisted for Best use of AI and Best Use of Social Media in B2B Marketing.
The social media entry covers Adclear's founder-led approach to B2B marketing, built on the argument that when the people you need to reach are compliance and marketing leaders inside regulated firms, an argument travels further from a named person than from a company account. Adclear's founders now reach around five times the audience of the company page, and the company's presence on LinkedIn is organised around that rather than around the brand handle.
The Best use of AI entry covers Adclear's own product, which reads a financial promotion against the rules it has to satisfy and returns a decision with the reasoning behind it, while the approval itself stays with the firm's own approver. Responsibility for a financial promotion sits with the firm under section 21 of the Financial Services and Markets Act, and the product is built on that basis rather than around it.
Lauren McLean said: "Most of what shapes marketing inside a regulated firm happens before a compliance team ever sees anything, back at the brief stage, when someone decides the ambitious version of an idea will be too difficult to get approved. I've spent this year making the case that the safer version is the more expensive one, and I'd rather be judged on that argument than on anything else I could put in a press release."
Now in its fourth year, the Fin.Tech Marketing Global Awards are run by the Fin.Tech Marketing Community and recognise marketing across fintech, financial services and technology. Winners will be announced at a ceremony at Merchant Taylors' Hall, 30 Threadneedle Street, London on 15 October 2026.
Voting
Financial Technology Leader of the Year is decided by public vote, closing at 11:59pm on 21 August 2026. Votes can be cast at https://fintecb2bmarketing-8580337.hs-sites.com/eu-awards-public-voting-2026 Only votes from business email addresses are counted.
Notes to editors
About Adclear
Adclear is agentic compliance software for financial marketing. It helps regulated firms get marketing to market faster without compliance becoming the bottleneck.
About the Fin.Tech Marketing Global Awards
Run by the Fin.Tech Marketing Community, now in its fourth year. The 2026 shortlist was announced on 5 August. Four categories are decided by public vote. The ceremony is at Merchant Taylors' Hall, London on 15 October 2026, with a welcome reception from 6pm. Full shortlist: fintechb2bmarketingawards.com/shortlist-2026/
Once you're booked in, we'll send you a free playbook on Financial promotions compliance for FinTechs.
