About
PensionBee is a digital pension provider that helps customers combine, manage and grow their retirement savings. Operating across the UK and US, it offers a simple, transparent platform designed to make pensions more accessible.
Features Used
“Adclear has given us a much more joined up way of working across the UK and US. Bringing brand, tone of voice and compliance into one workflow means marketing can move faster with real-time feedback and even run a first pass themselves, while compliance still has full visibility. It’s reduced approval times significantly and made the whole process far more scalable as we grow.”
Problem
PensionBee needed to move faster across two markets without adding complexity.
Operating across both the UK and US, PensionBee was managing marketing and compliance across different regulatory environments, each with its own requirements and processes.
The challenge was fragmentation.
Brand, tone of voice and compliance reviews were all happening separately, often across different tools and workflows. This made it harder to maintain consistency, especially when scaling campaigns across both markets.
In the US in particular, additional regulatory requirements added further complexity, increasing the need for clear processes and tighter control.
At the same time, marketing teams were looking for more speed. Every piece of content required multiple layers of review, which slowed down delivery and created dependency on compliance for early-stage feedback.
PensionBee faced three key challenges:
- Fragmented workflows across UK and US compliance processes
- Separate brand, tone of voice and compliance reviews
- Limited ability for marketing to self-serve early-stage approvals
What we did
Adclear unified compliance and introduced self-serve approvals.
With Adclear, PensionBee brought brand and compliance reviews into a single, unified workflow across both the UK and US.
Instead of managing separate processes, all content now flows through one system, with consistent rules applied across markets while still reflecting local regulatory requirements.
A key shift was enabling self-approvals for marketing teams. Marketers can now run a first pass on their own content, using real-time feedback to resolve issues before submitting for final sign-off. This reduces back-and-forth and allows compliance to focus on higher value reviews.
Adclear also brings full visibility across both regions, making it easier to track activity, maintain consistency, and ensure alignment between teams.
The impact is immediate. Approval times have reduced to within one day, while over 2,800 pieces of content have already been processed through the platform.
The result is a more scalable way to run marketing and compliance across multiple markets, without slowing teams down.
“From a US compliance perspective, the biggest shift has been being able to operate across two very different regulatory environments in a single, cohesive system. The UK and US have very different requirements, but Adclear brings everything together in a way that still respects those differences.. Adclear has made it much easier to keep up with marketing while maintaining the right level of compliance oversight.”
