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About
Plum is an AI-powered smart money app that automates savings, budgeting, and investing, helping users manage finances through automated, tailored bank transfers. It allows users to set aside money via AI analysis, round-ups, and rules, with options for a Cash ISA, Stocks & Shares ISA, and Pension, aiming for long-term growth.
Features Used
"Adclear not only keeps our messaging consistent and on-brand, but also saves time by automating compliance checks."
Problem
Plum needed to scale marketing without being held back by compliance processes.
As marketing volume increased, so did the pressure on compliance reviews. Every piece of content still required approval, but the process was largely manual and struggled to keep up with demand.
This created friction across teams.
Reviews were often urgent but handled manually, leading to bottlenecks and delays. Marketing teams were ready to move, but campaigns were held up waiting for approvals, with opportunities missed as a result.
At the same time, the process itself was not built to scale. As output increased, so did the complexity of managing reviews across channels, from product screens to landing pages, CRM and affiliate marketing.
Plum faced three key challenges:
- Manual review processes creating approval bottlenecks
- Delays to market due to slow feedback cycles
- A workflow that could not scale with increasing content volume
What we did
Adclear brought speed, structure and scale to Plum’s compliance workflow.
With Adclear, Plum introduced a compliance platform built around their specific requirements, including tone of voice, approved claims and regulatory rules across markets.
Instead of relying on manual, end-of-process reviews, marketing teams now receive real-time feedback as they create. This allows issues to be identified and resolved early, reducing the need for back-and-forth and speeding up approvals.
Adclear is now used across all channels, from marketing campaigns to product experiences, landing pages, CRM and affiliate activity, creating a single, consistent workflow for approvals.
The impact has been significant. Approval times have reduced by 88%, with approval windows dropping from around five days to just one day.
At the same time, Plum has been able to scale output dramatically. Over 1,100 promotions were processed in six weeks, with monthly volume increasing 18 times, without adding operational strain.
The result is a faster, more scalable approach to marketing and compliance, where teams can move quickly without compromising on standards.
"Adclear brings confidence and efficiency to our review process, ensuring we meet regulatory standards and maintain marketing agility"
