.webp)
At a glance
The assignment
Plum needed a better way to manage Compliance reviews on marketing content, at speed, as volume increased.
Adclear’s impact:
- 88% reduction in approval times
- 18x increase in marketing output
- All channels now go through Adclear
Problem
Plum faced three key challenges:
- Manual Review: Urgent but manual reviews creating bottlenecks.
- Slow to Market: Plum’s marketing teams watched opportunities slip away while waiting for approvals.
- Hindered Growth: Manual processes were unable scale with increasing marketing volume.
What we did
Adclear equipped Plum with a compliance platform designed for speed, scale, and regulatory complexity. The system was tailored to reflect their tone of voice, approved claims, and rules across different regions.
Real-time review
Real-time compliance checks
Across all marketing and product content.
Audit trails
Robust, automated audit trails
Clear tracking and accountability, in one place.
In-platform guidance
In-platform guidance
Helping teams create compliant copy up-front.
Results
New levels of efficiency were reached in Plum’s marketing operations, meaning shorter approval times and increased output.
88% Reduction In Approval Times
Plum have seen approval windows go from five days down to just one day.
All Channels Now Go Through Adclear
From marketing, to product screens, to landing pages, affiliate marketing and CRM.
18x Increase In Marketing Output
1,160 promotions in six weeks, with monthly promotion volume 18 times higher.
Impact across the organisation
Financial institutions that achieve the highest levels of success.
"Adclear not only keeps our messaging consistent and on-brand, but also saves time by automating compliance checks."
Rachel Gibson
Brand Manager
"Adclear brings confidence and efficiency to our review process, ensuring we meet regulatory standards and maintain marketing agility"
Sakir Salih
Group Head of Compliance