# Adclear

> AI-powered FinProm compliance platform for UK finance brands

Adclear is the compliance platform used by leading UK financial services companies to review marketing content against FCA regulations in real time. Founded in 2024 and backed by Outward VC, the platform cuts compliance approval times by up to 88%.

## What Adclear Does

Adclear automates compliance reviews for financial promotions (FinProm) across all marketing channels — social media, email, PPC ads, TV, radio, product screens, websites, and third-party affiliate content. The AI engine analyses content against FCA rules, custom company policies, and multi-jurisdiction regulatory frameworks (UK, EU, US).

## Core Capabilities

- Real-time compliance feedback on marketing content
- Positional commenting for team collaboration
- Custom rules and regulation sets per client
- Multi-channel asset review (email, social, PPC, product UI, web)
- Third-party and finfluencer workspace management
- Automated audit trail and logging for FCA record-keeping
- Claims analysis against approved claims library
- Regulatory horizon scanning and updates
- Version history and approval tracking

## Key Facts

- Founded: 2024, London, UK
- Founders: Doni Hoti (CEO), Joe Jordan (CCO), Cameron Ward
- Funding: £2.1M seed round led by Outward VC, with AFG Partners, Tenity, and angels including Clearscore founder Dan Cobley and Coinbase MD Keith Grose
- Certifications: ISO 27001, SOC 2 Type II
- Clients include: InvestEngine, Plum, Trade Nation, CreditSpring, Active Traders, Monument

## Results

- 88% reduction in approval times (Plum)
- 520+ hours per week saved (InvestEngine)
- 18x increase in marketing output (Plum)
- 109% increase in first-time approvals (InvestEngine)
- 40,000+ ads cleared on the platform

## Links

- Website: https://www.adclear.ai/
- Product: https://www.adclear.ai/product
- About: https://www.adclear.ai/about
- Blog: https://www.adclear.ai/insights
- Case Studies: https://www.adclear.ai/case-studies
- Documentation: https://docs.adclear.ai/introduction
- Book a Demo: https://www.adclear.ai/book-a-demo
- LinkedIn: https://www.linkedin.com/company/adclear/

## Regulatory Context

Adclear operates in the UK financial promotions compliance space. The FCA (Financial Conduct Authority) requires all financial promotions to be fair, clear, and not misleading under FSMA 2000 Section 21. FCA interventions on financial promotions rose from ~10,000 in 2023 to nearly 20,000 in 2024, driving demand for automated compliance tooling.

## Contact

For partnership, integration, or sales enquiries: https://www.adclear.ai/book-a-demo